Market & Sell

New channels, new markets, new business models. SAP helps you sell more with better margins, while valuing your independence.

Go-to-Market Enablement Services

  • SAP App Center listing
  • Marketing & Sales Academy
  • Partner reference creation
  • Public Relations Guidelines
  • Translation service offerings from SAP language service partners
  • Sharing of e-commerce best practices
View details and all related documentation >

  • Listing in Application Developer Directory
  • SAP Ecosystem Marketing Network for your company’s greater online visibility
  • Featuring of select partner applications
  • Go-to-market support through SAP branding and use of SAP partner logo
  • Quick Guide - Writing Style & Product Naming
  • Communication and font treatment guidelines

Go-to-Market Options

SAP App Center

SAP App Center, SAP’s new online marketplace dedicated to all partner solutions and select SAP solutions built on SAP’s market-leading platforms. The SAP App Center offers customers a modern user experience to browse and discover innovative solution use cases and extensions for their existing SAP application landscapes, including S/4 HANA, SuccessFactors, SAP Business ByDesign, SAP Business One and SAP Hybris.

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Embedded PaaS (ePaaS) for SAP HANA Cloud Platform

To increase your choice and flexibility in building new solutions on SAP HANA Cloud Platform we are introducing with immediate effect a simplified revenue share-based offering. All partners participating in SAP PartnerEdge - Build that are subscribed to the SAP HANA Cloud Platform Innovation pack are eligible for this new commercial model.

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SAP PartnerEdge Program for OEM Partners

SAP gives you the option to license the SAP technology embedded into your application to your customers, thus becoming fully self-sufficient in your sales cycle and reaching non-SAP customers.

Partners who have joined SAP PartnerEdge - Build after mid-July 2015 are welcome to sign up for the SAP OEM Partner program to get access to these additional licensing options.

Build Value - 5 reasons why you should innovate on SAP software and platforms as an OEM partner.
SAP Build Partner Information Center >