Market & Sell

New channels, new markets, new business models. SAP helps you sell more with better margins, while valuing your independence.

Go-to-Market Enablement Services

  • Marketing & Sales Academy
  • Partner reference creation
  • Public Relations Guidelines
  • Translation service offerings from SAP language service partners
  • Sharing of e-commerce best practices
  • Featuring of select partner applications
View details and all related documentation >

  • Listing in the SAP Partner Finder
  • SAP Ecosystem Marketing Network for your company’s greater online visibility
  • Go-to-market support through SAP branding and use of SAP PartnerEdge logo
  • Quick Guide - Writing Style & Product Naming
  • Communication and font treatment guidelines

Application (Go-To-Market) Readiness Check

Prior to utilizing SAP’s go-to-market services for your Packaged Platform Applications via SAP PartnerEdge Build, you need to pass the Application Readiness Check. The Application Readiness Check guide, outlining the criteria to successfully pass the Application Readiness Check, can be found here:

Application Readiness Check Guide V12 (94.5 KB)

Go-to-Market Options

SAP App Center

SAP App Center, SAP’s new online marketplace dedicated to all partner solutions and select SAP solutions built on SAP’s market-leading platforms. The SAP App Center offers customers a modern user experience to browse and discover innovative solution use cases and extensions for their existing SAP application landscapes, including S/4 HANA, SuccessFactors, SAP Business ByDesign, SAP Business One and SAP Hybris.

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Embedded PaaS (ePaaS) for SAP HANA Cloud Platform

To increase your choice and flexibility in building new solutions on SAP HANA Cloud Platform we are introducing with immediate effect a simplified revenue share-based offering. All partners participating in SAP PartnerEdge - Build that are subscribed to the SAP HANA Cloud Platform Innovation pack are eligible for this new commercial model.

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SAP PartnerEdge Program for OEM Partners

SAP gives you the option to license the SAP technology embedded into your application to your customers, thus becoming fully self-sufficient in your sales cycle and reaching non-SAP customers.

Partners who have joined SAP PartnerEdge - Build after mid-July 2015 are welcome to sign up for the SAP OEM Partner program to get access to these additional licensing options.

Build Value - 5 reasons why you should innovate on SAP software and platforms as an OEM partner.
SAP Build Partner Information Center >