SAP PartnerEdge Program for Application Development Gains Global Momentum
SAP announced details on the adoption of the SAP PartnerEdge program for Application Development, as well as extensions to its scope. Introduced in July 2013, the program offers a standardized approach that gives partners access to market-leading technologies from SAP relevant for building innovative applications for enterprises and consumers.
It includes first-class enablement, technology support and a broad range of go-to-market options supported by SAP Store as well as a runtime licensing model designed to enable the partner to sell self-sufficiently. The announcement was made at SAP TechEd, being held October 21-25 in Las Vegas.
"With the SAP PartnerEdge program for Application Development, SAP has created an attractive program for partners across segments and geographies that offers simple, approachable paths to revenue,” said Elizabeth Hedstrom Henlin, enterprise software analyst, Technology Business Research. “The integrated nature of this program will increase near-term market opportunity for both SAP and its partners. We see this business model as innovative, and believe it to be a model for ecosystem development and expansion that SAP can template across the full extent of its partner base.”